11
SUITABLE FOR CHILDREN
AND
»JUST LIKE FOR
THE GROWN-UPS
«
The following text is part of an advertisement for girls’ clothing, though the message can also be applied to clothes for boys.
SAME AS MOM
–ALMOST!
Three girls are out together, all wearing hats and coats with collar trimmings— the coats are like those worn by their mothers, only shorter. The girl in the middle, still a little unsteady on her roller skates, is assisted by the other two girls, one holding a book and the other a schoolbag.

GIRLS

Skirt length was not the only difference between girls’ outfits and those of their mothers; girls wore “propeller” bows in their hair, for example. Loose-fitting dresses in a tubular shape were popular.

BOYS

The resemblance of boys’ clothing to that of their fathers is especially great in jackets and blazers. The big difference: trouser length.
JUST
LIKE FATHER–
ONLY IN
SHORT TROUSERS
Long trousers were a sign of adulthood. And so boys up to the age of twelve, fourteen, or even older—as long as they were still attending school—wore short trousers combined with long socks.
ROBUST MATERIALS
Sturdy clothes were needed for the various activities in children’s lives. This included suits made of Manchester (corduroy) or tricot suits with stirrup trousers. The stirrups passed under the soles of the shoes so that the trousers fit well—even during rambunctious play.
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ADVERTISING GALLERY
December 1926 / ref. no. 128548
October 5, 1926 / ref. no. 1404
April 21, 1925 / ref. no. 128548
November 8, 1929 / ref. no. 128549
October 7, 1923 / ref no. 128548