In 1926, C&A tried to win over women who were making their own clothes by highlighting its large selection of fashionable clothing at affordable prices. It also criticized the frequent copying of patterns, found fault with the often poor fit of homemade garments, and—with its placement of a “waarom” (why) beneath the picture of a woman sewing—called into question the use of valuable time and money for this activity.
Ready-made clothing was produced in factories or through the putting-out system, that is, by workers contracted to do the sewing in their own homes. Clothing thus became a mass-produced item that, with a wide range of products in various price categories, offered new opportunities for consumption, including for poorer people.
C&A has four stylish women dressed in the latest fashion declaring that they no longer make their own clothes or spend nights “toiling” at the sewing machine. Instead, they are “wise” and go to C&A.
- THE CHANGING SILHOUETTE IN WOMEN’S FASHION
- FURS AND IMITATIONS
- »FOR DANCE, TEA, THEATER«
- TENNIS CLOTHING
- PRACTICAL TOPS
- CUSTOM-MADE – HOMEMADE – READY-MADE
- THE WELL-DRESSED MAN
- »OUR GARMENT FACTORY«
- »FOR EVERY BODY TYPE!«
- NO-RISK PURCHASING
- SUITABLE FOR CHILDREN AND »JUST LIKE FOR THE GROWN-UPS«
- THE SAILOR LOOK