7

THE

WELL-DRESSED
MAN

1923

In men’s fashions of the 1920s, it was primarily small modifications—for example, in jacket length, number of buttons, or trouser width—that signaled new developments in trends and styles. Over the course of the decade, shoulders became wider and more squared and waists less tight-fitting. Trousers were available with and without turn-ups, though the crease remained indispensable. Hats and shoes, often with spats, rounded off the men’s ensemble.

A strap fastened on the back of a suit or jacket made for a casual and sporty look.

1928
FOR SPORTING
ACTIVITIES
CASUAL AND
FUNCTIONAL
ATTIRE

For sporting occasions—such as golfing, hunting, or hiking— knickerbockers (breeches) were often combined with Norfolk jackets (sturdy jackets with pleats in front or back and featuring large pockets).

WARM
AND INFORMAL
ATTIRE
WHEN OUT AND ABOUT

There was also comfortable clothing, including items with warm winter linings, for traveling by bicycle, motorbike, or moped—a means of transport replacing the car for many people with smaller budgets. Linings were available in faux fur or ratiné, the latter being a heavy velour for coats with a raised nap.

In an advertisement from the fall of 1926, C&A explained to its customers that when it came to menswear the concern was less about shifts in fashion than about quality, cut, and finish.

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ADVERTISING GALLERY
December 13, 1929 / ref. no. 128549
April 27, 1923 / ref. no. 128549
March 9, 1928 / ref. no. 128548
November 10, 1922 / ref. no. 128548
October 28, 1927 / ref. no. 128549
September 18, 1926 / ref. no. 128549
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STORIES