Presentation | 04.03.2020 – 03.05.2020
Personal Favorites Onkel Canterbumm – How an Advertising Character Made It into the Archive
The Draiflessen’s storage facilities contain a vast number of items from the Draiflessen’s collection and archive – items that tell a particular story, fill in gaps, or represent an important discovery. For each instalment of PERSONAL FAVOURITES, a series of intermittent presentations, selected treasures will be retrieved from storage, put on display, and their histories explained. This year, three colleagues from the Draiflessen’s archive and collection departments will present their favourite pieces: original drawings and camera-ready artwork from the estate of graphic artist and illustrator Johannes Maria Schneider.
The character of Onkel Canterbumm (Uncle Canterbumm) is linked to the magazine “CANTERBUMM erzählt Euch was” (CANTERBUMM Has a Story for You). The primary target audience for these “C&A-Hausmitteilungen für seine kleinen Freunde und Kunden” (C&A Company Newsletters for His Young Friends and Customers) was schoolchildren and their families. Each month during the 1930s and 1950s, C&A customers – and their children – could find copies of the magazine at the packing tables in C&A stores.