Design drawing for C&A’s Snuffle Dog advertising figure
Snuffle Dog
Details
- Title: Design drawing for C&A’s Snuffle Dog advertising figure
- Object Type: Drawing
- Dating: 1975
- Dating Period: 1970s
- Height, width: 30.5 cm, 22.0 cm
- Inventory number: 119276
- Permalink: https://www.draiflessen.com/items/90
Exhibitions
C&A ZIEHT AN!
11.05.2011 – 08.01.2012
Description
Animals regularly play the role of likeable characters in advertising. C&A, too, recognises their popular appeal and in 1975 introduces the Snuffle Dog in its advertisements. The comical canine is designed by the renowned animator Jimmy T. Murakami. With his keen nose, the Snuffle Dog sniffs out good prices and top quality across the full range of C&A products. In the course of his career, he appears in TV commercials and as an inflatable promotional figure. At the end of the 1990s, C&A’s marketing strategy is fundamentally overhauled and the era of the Snuffle Dog comes to a close.